Internal Influences describe consumer behavior that is influenced by: demographics, psychographics (lifestyle), personality, motivation, knowledge, attitudes, beliefs, and feelings.
External Influences describe consumer behavior that is influenced by: culture, ethnicity, family, social class, reference groups, and market mix factors.
Market Research:
Market research is the process of systematically gathering, recording and analyzing data and information about customers, competitors, and the market.
SWOT Matrix:
The SWOT Matrix represents the physical layout of the ideas presented in SWOT analysis
SWOT Analysis:
SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or a business venture.
4 P's of Marketing:
Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: product, price, place and promotion.
Market Profitability Analysis:
Market profitability analysis is the examination of relevant influences on the success of a product, including influences such as competitors, suppliers etc.
Marketing Mix:
The marketing mix is generally accepted as the use and specification of 'the four Ps' describing the strategic position of a product in the marketplace.
Slogan:
Advertising slogans are short, often memorable phrases used in advertising campaigns
***Each of the definitions listed above have been quoted from Wikipedia. If you wish to inquire about other unknown terms, feel free to search the items yourself at: http://en.wikipedia.org/
Internal and External Influences:
Internal Influences describe consumer behavior that is influenced by: demographics, psychographics (lifestyle), personality, motivation, knowledge, attitudes, beliefs, and feelings.
External Influences describe consumer behavior that is influenced by: culture, ethnicity, family, social class, reference groups, and market mix factors.
Market Research:
Market research is the process of systematically gathering, recording and analyzing data and information about customers, competitors, and the market.
SWOT Matrix:
The SWOT Matrix represents the physical layout of the ideas presented in SWOT analysis
SWOT Analysis:
SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or a business venture.
4 P's of Marketing:
Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: product, price, place and promotion.
Market Profitability Analysis:
Market profitability analysis is the examination of relevant influences on the success of a product, including influences such as competitors, suppliers etc.
Marketing Mix:
The marketing mix is generally accepted as the use and specification of 'the four Ps' describing the strategic position of a product in the marketplace.
Slogan:
Advertising slogans are short, often memorable phrases used in advertising campaigns
***Each of the definitions listed above have been quoted from Wikipedia. If you wish to inquire about other unknown terms, feel free to search the items yourself at: http://en.wikipedia.org/